by creating community and strategic brand partnerships,
we focus on giving women a voice and creating tools that foster growth in businesses through women's empowerment
Meet the Founder
Anayancy Escarpanter has fostered a career with the understanding of both working within a boutique marketing agency platform while managing big brand corporate strategies. Her expertise in marketing, leadership training, company culture development, target consumer reach and branding strategy helps guide the platform in which WILL represents in our monthly meetups, quarterly events, and within our community reach.
As a Tampa Native, she began her collegiate career at the University of South Florida . She moved to Miami, FL and achieved her degree in Communications and Advertising with a minor in Photography at Florida International University in 2006.
From early on in 2004, she began working with a variety of field marketing campaigns for brands such as Jack Daniel's, Korbel Champagne, Bacardi, Remy-Cointreau, Miller Coors and many more in the entertainment, publication and spirits industries. She thrived in leading promotional campaigns with The Hive Strategic Marketing and Brown-Forman which lead to learn not only the planning and execution of local and global programming concepts but also gain an insider look at brand positioning and sales knowledge through promotional and special events. Once she moved into a Regional Director role with the company, she began to develop a love for leadership and training while managing employees across multiple states and divisions in the U.S. Her territory spanned from South Florida, to New York, Texas to Illinois and multiple markets in between.
Over the last decade, she has launched a variety of in-house programs and new processes that have proven successful among a growing team that focuses skill development courses to committees and teams of 20+ employees.
In 2014, she and her husband welcomed their daughter and along with their growing family, she began expanding her interests and joining organizations that further exposed her to empowerment, social change, activism, philanthropy, diversity and women's mentorship. She soon launched the Women in Leadership League as an avenue to connect within this community. Based in Miami, her passion for event curation, teamwork , innovation and community began as she further established a place for like-minded women to connect both in the corporate setting and social atmospheres that fit their lifestyle in any stage. She has the WILL to maximize her learning through people, travel, speaking, motherhood and crafting a lifestyle that fits today's modern women.
WILL is about Community...
to share as a voice, to showcase a women-led business, to grow a brand and empower together.